Now, more than ever, your content needs to stand out among the noise. It isn’t a field of dreams; to bring people in, you need to make your content exciting, engaging, and (above all) fun to interact with. And there are very few things more fun than gaming!
The gaming industry is a multi-million dollar one, and it’s worth taking a look to see how games like World of Warcraft, Final Fantasy XIV, Overwatch, and others draw in, engage with, and retain their users.
Mitch is a gamer and digital strategist from Nashville, TN, and is passionate about gamification - taking gaming theory and applying it to other areas in marketing and business. In this session, Mitch will take a look at some of these popular games, and the basics of what make games fun and entertaining - game theory. We’ll go over various terms and definitions, and examine how we – and our users – interact and react to the world – and each other – when in a game setting. Finally, we’ll look at real case studies and observations that we can distill down into actionable points that you can do now to turn marketing campaigns into desirable games users want to interact with.
If you want to breathe new life into your content using sound gaming and psychological principles, you do not want to miss this session!
Members: Free
Non-Members: $20
About Our Facilitator:
Mitch Canter is a Digital Strategist, WordPress Developer/Designer, and avid Gaming Enthusiast living in Nashville, TN. His passion is using the wombo-combo of modern technologies, gamification, and a 'story-driven' approach to help brands and businesses develop their online presence.
When Mitch isn't making the web a more beautiful place, he's playing video games, hiking in the great outdoors, or hanging out with his crazy, large family.
