September Topic: "Gamification"
Mitch Canter, Senior Web Developer, Vanderbilt University
Ask anyone who’s played World of Warcraft or a similar game for a while, and you’ll usually hear the same thing: “I’m hooked!”
WoW has been around for nearly 12 years, and other games online garner similar sized – and just as fanatical – fanbases. How is it that a game – with “imaginary” achievements and bragging rights – can grab someone’s attention, keep it, and even bolster it for long periods of time?
Mitch is a gamer and digital strategist from Nashville, TN. In this session, he’ll go over a few of the top “massively multiplayer” games on the marketing today – World of WarCraft, Final Fantasy XIV, and Destiny – and will look under the hood to see what marketing and psychological methods they use to attract customers.
We’ll go over various terms and definitions, and examine how we – and our users – interact and react to the world – and each other – when in a game setting.
Finally, we’ll look at real case studies and observations that we can distill down into actionable points that you can do now to turn marketing campaigns into desirable games users want to interact with.
Sandwiches, wraps, and beverages will be provided. Hope to see you there.
Mitch Canter is a Senior Web Developer with Vanderbilt University. A 10-year veteran of the industry, he’s worked with small-businesses and Fortune 500 companies to help empower people to tell their story online. Canter is also a digital strategist, web designer, avid video gamer, and spoony bard.
210 Westwood Pl., Suite 400
Brentwood, TN 37027
Please arrive a little before 6pm since the main building doors lock at 6pm.
naviHealth is located directly behind Brentwood city hall, police, and fire. You can park anywhere except for reserved spots with signage. Elevators are in the main lobby; you can't miss them. Take the elevator to the 4th floor. Please sign-in at the front desk, and our conference room is the main lobby next to the front desk.